Teatro Frangranze Uniche is the premium section of the omonymous fragrance brand from Florence. The client asked us to create a brand that could encapsulate the idea that scent transports you to worlds, inspires the creation of scenarios, and takes you on a journey from wherever you are.

We used the original name "Teatro" (Theatre) as a base to play around with our identity, drawing inspiration from classic theatre and old movie posters. We utilized the concept of theatre to describe each fragrance as if it were the plot of a show, with the ingredients of the scent acting as the protagonists.

The idea was to instantly create a dreamy imaginary world, with fragrances that evoke images and emotions of travel and different realms.

I was working on this project as freelancer with my partner Bianca and my strategist Riccardo.
We developed togetehr the full brand identity from strategy, to concept, art direction, brand design, and final deliveries.