Ollen is an eco-retreat in Catania, Sicily. It's a family run business which aims to offer an alternative solution to the digital nomads community. It's a residential complex of apartments designed to guarantee a welcoming and relaxing experience.

We developed a brand identity that reflects the hospitable environment, through a palette inspired by the surrounding nature, and a photography style with a predominant bright and warm light.

The brand's fun-loving attitude is reflected in a playful yet provocative tone of voice that perfectly matches the Art Direction and visuals.

The idea was to instantly create a dreamy imaginary world, with fragrances that evoke images and emotions of travel and different realms.

I was working on this project as freelancer with my partner Bianca.
We developed togetehr the full brand identity from strategy, to concept, art direction, brand design, and final deliveries.